I'm interested! I'm interested! Votes: 17

We’ve been hearing from Independent Software Vendors (ISVs) that the technical aspects of building a Windows Azure application are sometimes the easier part. Coming up with the business strategy and transitioning a traditional company to Software-as-a-Service (SaaS) is often more challenging. Many cloud initiatives fail to reach their full potential because companies do not look at the impacts across the entire organization to maximize their chances for success in the cloud. In SaaS world many key aspects are different—sales and marketing, service packaging and pricing, financial metrics and so on. ISVs need to rethink who they target, what they offer, how they make it happen.